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Viña Alberdi evolves with another great vintage and a new image

La Rioja Alta, S.A. just launched the 2016 vintage of its Viña Alberdi. It is a vintage that represents, according to winemaker Julio Sáenz, “another major step in the evolution” of one of the most renowned Rioja wines, now with a new look in more than 70 countries.

Made with choice 100% Tempranillo grapes from our own estates in Rodezno and Labastida and aged for two years in American oak barrels, this vintage stands out “for its warmth, manifest in its flavoursomeness and intense aromas, as well as its firmness.” 

Sáenz also underscores that “its freshness, elegance and unquestionable personality are hallmarks of this great wine that has always been known for being easy to drink and, particularly, for its enormous food-pairing versatility.” “It is not in vain,” he continues, “that it is the special house wine in many great restaurants that seek to offer their customers a quality wine that perfectly complements virtually any type of food.”

For the conceptual development and design of the new label and capsule that are dressing Viña Alberdi from this vintage onwards, the Haro winery has once again turned to the renowned London agency, Claessens which, in previous years, also renewed the image of two of the Rioja firm’s iconic wines, Viña Arana Gran Reserva and Viña Ardanza. 

The Viña Alberdi brand was created in 1978 to replace the old ‘Tercer Año’ and owes its name to Nicolás Alberdi, president of the winery from 1947 to 1952. The first vintage to be put on the market was the 1974.
 

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