At La Rioja Alta, S.A., we believe in authentic, honest, and long-lasting relationships. Throughout our history, we have found in certain restaurants not just clients or partners, but true companions who share with us essential values such as a passion for quality, respect for gastronomic tradition, and a commitment to excellence.

One of those indispensable allies is Rocacho, a restaurant located in the heart of Madrid (Calle Padre Damián, 38), which has become a gastronomic reference in the capital thanks to its focus on premium ingredients, its renowned charcoal-grilled national meats – especially the acclaimed “El Capricho” beef – and a menu where wine plays a central role.

Since its opening, Rocacho has shown a deep commitment to delivering genuine experiences, in a welcoming and elegant setting where every detail matters. Its team, led by a solid group of professionals in both the kitchen and the dining room, has made passion, outstanding service, and wine expertise a signature of the house.

For all these reasons, we are proud to announce the appointment of Rocacho Madrid as the first Official Ambassador of La Rioja Alta, S.A. in Spain. This new distinction has been created to recognize and give visibility to those restaurants that, like Rocacho, have made our wines an essential part of their offering, supporting us for years with enthusiasm, loyalty, and professionalism.

This recognition strengthens a bond that goes far beyond the commercial. It is our way of thanking and celebrating a relationship built on mutual respect, shared admiration, and the desire to keep growing together—offering memorable experiences to lovers of fine wine and cuisine.

Thank you, Rocacho, for so proudly representing the name of La Rioja Alta, S.A.