The association JRE-Jeunes Restaurateurs and the winery La Rioja Alta, S.A. have just announced a partnership agreement that will help champion oenogastronomic culture in Europe. The international alliance will allow both entities to promote joint actions related to gastronomy, haute cuisine and the world of sommellerie.
Together they plan to develop an extensive range of promotional activities involving the 350 chefs from 16 countries who are currently affiliated to JRE-Jeunes Restaurateurs. This line-up of young culinary benchmarks boasts more than 180 Michelin Stars. The partnership includes, for example, the new La Rioja Alta, S.A. Award for sommeliers from partner restaurants, which will be presented at the biannual JRE conference, the next edition of which is to take place in Berlin in September.
Daniel Lehmann, President of JRE-Jeunes Restaurateurs, expressed his satisfaction with this partnership “to bring the wines of this great winemaking family to the tables of the best restaurants in Europe. The key to the success of La Rioja Alta, S.A. is its origins, its legacy and its quality; distinguishing features that we at JRE also appreciate and promote,” he said. Lehman also considers that “great gastronomic focus and specific characteristics, taste and versatility, make the wines of La Rioja Alta, S.A. the perfect companion for fine dining.”
His feelings are shared by Guillermo de Aranzabal Bittner, Deputy General Manager of La Rioja Alta, S.A., who believes that “this international initiative will be very useful, not only to champion oenogastronomic culture throughout the continent and spread the great quality of our wines among consumers, but also to continue increasing the already remarkable positioning of our brands in the best restaurants in the continent’s main markets.”