La Rioja Alta, S.A. is one of the 50 most admired brands on the planet. The winery, based in Haro (La Rioja), is appearing for the first time on the list ‘The World's Most Admired Wine Brands’, that the renowned publication, Drinks International, has been publishing uninterruptedly for eleven years and which includes the most prestigious wineries in the world. In its first appearance on the list, the Viña Ardanza winery is described as “one of Spain's most iconic producers”.
To compile this exclusive 2021 list, Drinks International surveyed hundreds of wine experts from around the world, including Masters of Wine, wine writers, sommeliers, buyers, restaurant owners, educators and other wine specialists. Each of them had to select the five brands they most admired in descending order, taking into account their quality and consistency, value and brand strength and marketing.
This is “great news” for Guillermo de Aranzabal, President of La Rioja Alta, S.A., “that endorses the important work we have been doing for decades in international markets to position all our wines in the best restaurants, hotels and wine shops, as well as in the homes of thousands of wine lovers in the more than 70 countries in which we currently have an outstanding commercial presence.” “We have been exporting for more than 130 years,” continues de Aranzabal “and all this exporting activity is essential in our development. It consolidates the image of our wines and news like that of Drinks International is a great stimulus to continue on this path.”
Guillermo de Aranzabal also wanted to highlight “the growing presence of Spanish brands in this important list, a well-deserved recognition of the quality of our wines and the international prestige of wineries that have been spearheading quality Spanish wine around the world for many years.”
Drinks International, the only magazine devoted exclusively to the international wine, spirits and beer markets, has stated that the 2021 list aims to honour those brands that can lead the wine trade into a healthy future as the world emerges from the closures caused by COVID-19.
